Worried about your local movie theater or favorite small business spot? One of the best ways you can support them right now is purchasing a certain item, at least according to one expert.
“I think all the chains, and all the mom-and-pop theaters are doing a lot already to reach out to their customers who are able to support them during this time, and encourage ways to support them. In the end, the biggest thing that I’m hearing from our members is buy gift cards. If you’re able to support movie theaters right now, the biggest thing you can do is buy a gift card. That’s money that’s coming in to them. And when they open again, there you go, you’ve got your gift card, and you can go to the movies. And it means a lot during this difficult time.”Phil Contrino, the Director of Media and Research for the National Association of Theater Owners
There are a few reasons as to why gift cards are one of the most ideal ways to support local chains and businesses. Mostly because that is immediate money in their pocket, they do not have to pay it out to someone like Visa or American Express (unless the gift cards come from them obviously).
Much like Contrino said, it also shores up your spending balance for your favorite theaters and businesses. So instead of having to check your account to see where you’re at, you have gift cards already stowed away for use.
Do not strap yourself thin though. If you cannot afford it, don’t try and be a savior figure, things will even out!