Netflix Viewers Over 50 Years Old Watch More Original Content
New research from Nielsen states that one age group of Netflix’s US viewers watches the company’s original content more than other age groups.
Business Insider reports research firm Nielsen found that subscribers age 50 and above invest more time watching originals than the platform’s younger viewers do.
In 2018, Netflix originals made up 33% of the minutes spent watching Netflix among people ages 50 and up, compared to 27% for viewers overall. Children ages 2-11 spent the smallest amount of time watching originals.
Older audiences on Netflix may be more interested in originals because they’ve already seen a lot of the older stuff. Younger viewers on the platform, meanwhile, might be discovering series like the 1990s sitcom “Friends” for the first time.
A Neilsen executive kidded that the age difference may be on the grounds that younger audiences think old shows like friends are new, original shows.
Nielsen presented the data at a press event in New York on Tuesday.