Elon Musk, CEO of Tesla, announced on Sunday that the company would be selling red “short shorts”, which led to the items being sold out in minutes and bringing the retail site down.
Musk announced the sale of the shorts on Twitter, saying they were “only $69.420”, which could be a reference to the $420 price point Musk had wanted to take the automaker private in 2018.
Limited edition short shorts now available at https://t.co/5EmNcTBvJv
— Elon Musk (@elonmusk) July 5, 2020
Minutes after the shorts went on sale, they sold out and the site became inaccessible.
The shorts are made to mock the Tesla short-sellers, who had bet the company’s stock would plummet and are hit with losses when they rise. Some of the stock short-sellers include hedge-fund managers, David Einhorn and Jim Chanos. These short-sellers are mocked in the product’s description:
“Celebrate summer with Tesla Short Shorts. Run like the wind or entertain like Liberace with our red satin and gold trim design. Relax poolside or lounge indoors year-round with our limited-edition Tesla Short Shorts, featuring our signature Tesla logo in front with “S3XY” across the back. Enjoy exceptional comfort from the closing bell.”
The company’s stock has been booming lately, with the company announced they had deliver 90, 650 cars in the second quarter, an impressive feat given their Fremont, California remained shut due to the pandemic.
Musk has been relishing in his company’s success, making fun of the short-sellers and the Securities and Exchange Commission last week saying the company would “make fabulous short shorts in radiant red satin with gold trim” and “will send some to the Shortseller Enrichment Commission to comfort them through these difficult time.”
He has followed through on his word and now you can rep some sexy(?) Tesla shorts this summer.
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