Adidas Had Captured Insta-Users Attention With An Exclusive Maze Event

According to Business Insider, Adidas had experimented with the Instagram-friendly, ephemeral pop-up model to sell sneakers along with gaining social media attention.

The shoe manufacturing company has come up with an exclusive maze event for one-night-only “performance-enhancing playground” which included, hundreds of yellow balls, riding a seesaw, and a vertical jumping test.

According to Adidas, “Each activity at the one-day-only Boost Experience serves as a component of a three-part installation “designed to boost your brain, creativity, and future.”

Visitors will have the opportunity to test the Adidas Ultraboost shoes by participating in various activities.

The venue is adorned for those attending to post some very Instagram worthy pictures. Instagram users were posting photos and videos of activities with the Adidas logo, which was engaging more Instagram users.

The Adidas Boost Experience is arranged on an unassuming block in Chelsea.