Apple plans to disclose many new features at the Worldwide Developers Conference in a bid to entrench the iPhone and Apple Watch further into consumer health.
Healthcare is a huge marketing opportunity and Apple’s entry in healthcare and wellness will become another path for branding their devices. These healthcare features and tools will be beneficial to both providers and consumers.
Business Insider reports that the company is planning to integrate the iPhone with hearing aid support and a hearing health section.
The Apple watch release was the first step of the company to enter the healthcare industry. Apple watch will also add some new health features with a medication and hearing app.
Also, the existing consumers recording, hearing, and medication data from Apple could help increase the platform value to US hospitals.
The Healthcare industry is a vast market and spends $7 trillion per year which is already almost 10% of global GDP.