Based on Adobe Analytics, 2019’s Black Friday hit an estimate of $7.4 billion in sales making it the second-largest online sales day in US history. Sitting beside 2019 Cyber Monday where 9.4 billion in sales was brought in.
This may tell you that consumers are growing more and more comfortable with making purchases online during Black Friday.
On the other hand, consumers who decided to shop on foot during Black Friday dropped by 6.2%. This represents a significant acceleration in retail’s falling in-store traffic on Black Friday since it dropped 1.7% in 2018 and 0.9% the year before. A study suggesting that US consumers are revolting from making purchases in-store during the sales event.
Black Friday has always been a dangerous event for those who decide to shop while in-store.
On November 29, 2019, at a shopping mall near San Francisco An off-duty California Highway Patrol officer wound up being choked unconscious from a brawl that broke out. The off-duty patrol officer was trying to aid a shopper who was being attacked by a group of teenagers that were trying to steal her phone. Based on the surveillance footage detective Jaime Pardo stated that the man was punched, kicked, and taken to the ground. He was choked. He lost consciousness for a minute, came back, and was able to defend himself.
In all reality, it’s probably a better option to do your shopping online for years to come because of the dangers that come with this event.
Even though Black Friday in-store shopping can be dangerous or inconvenient to those who don’t want to leave their house, studies have shown that Wealthy people are backing away from Black Friday in favor of Cyber Monday. A trend that could have repercussions for the entire world of retail.
Business insiders teamed up with a global technology company called Morning Consult and surveyed 2,300 American adults on their shopping preferences. Of those who took the survey of those, 56% earn an income below $50,000 a year, 31% earn between $50,000 and $100,000 a year, and 13% make over $100,000.
Business Insider and Morning Consult asked each participant whether they’d prefer to shop on Black Friday or Cyber Monday. Most respondents all responded that they prefer Cyber Monday, with 58.2% of participants selecting, compared to 41.8% pro-Black Friday shoppers.