The greatest debate of pronunciation is (hopefully) about to be ended. When Jif peanut butter teams up with GIPHY to create limited edition “GIF” jars of peanut butter.
The popular video loops that have populated the internet for years have always had an issue with how people pronounce the word.
Most people continue to use the “hard G” sound when pronouncing the word, not the “soft G” like you would to pronounce “jif”. The creator of the format, Steve Wilhite, claimed that the “soft G” was the way to pronounce the word. As the word is short for Graphics Interchange Format.
Despite his claims, the internet has still been divided on how to pronounce the word, but this collaboration is aimed to end that debate. .
The limited edition jars are available for $10 on Amazon, which is just in time for National Peanut Butter Day on March 1st. This price is about double the price you would pay for a regular jar of peanut butter at the grocery store.
J.M. Smucker Company, the brand’s manufacturer, is not the first to use internet for viral fame. Just recently, Planters used a viral campaign to kill off its mascot, Mr. Peanut, in an accident.
The company had to dial back much of the campaign, however, after the death of NBA star, Kobe Bryant. Fast food company, Wendy’s, is known for their presence on Twitter. Often mocking and throwing shade at other rivals, much to their audience’s delight.
We’re not sure if this effort will work to end the debate. Seeing as how the actual creator of the format formally announcing how it is pronounced didn’t work. But we have seen stranger things, like Mr. Peanut being killed off.