YouTube is considering making some changes in its content after receiving many complaints from consumers. It seems they will have to segregate children’s content from its main platform.
As per The Wall Street Journal, the reason is a late-stage FTC investigation into its practices surrounding collection and usage of data on children under the age of 13.
The inquiry started last year when privacy advocates and consumer groups filed multiple complaints stating that the Google-owned streaming platform had violated the Children’s Online Privacy Protection Act (COPPA), which restricts targeting users below the age of 13.
Now YouTube is planning to transfer all children’s content to its other YouTube Kids platform, which doesn’t collect data of users.
The preventive measure will keep children away from inapplicable and irrelevant videos and also reduce the pressure from the FTC.